18 April 2023

BWT Alpine F1 Team is pleased to confirm a three-year partnership renewal with Sprinklr as official partner and Unified-CXM platform provider for the team and the wider Alpine brand.



The team will leverage all four Sprinklr product suites – Sprinklr Service, Sprinklr Insights, Sprinklr Marketing and Sprinklr Social – as part of its project to maximise engagement with its loyal fans.



Sprinklr will help BWT Alpine F1 Team reimagine the fan experience with the following capabilities:


Sprinklr’s Unified-CXM platform will help the team future-proof its marketing, customer service, and engagement strategy to stay competitive and continuously evolve their experience strategy.



David Gendry, VP Marketing and Communications, Alpine: “At BWT Alpine F1® Team we are always looking to reach our fans and engage in new ways. With Sprinklr, we can connect fans to the moments that matter: before, during, and after each Grand Prix. After a successful 2022 season, we are thrilled to extend our partnership to better understand our fans and optimise our digital engagements to best serve them.”



Ragy Thomas, Founder and CEO, Sprinklr: “BWT Alpine F1® Team is one of the most exciting brands in the world of professional sports. Sprinklr is proud to support their vision for growing fan and community engagement as F1® continues to expand in popularity. We’re also proud of the cultural shifts they are making to create more inclusive, equal, and fair opportunities for everyone who wants to participate. We’re delighted to extend our partnership for three more years with the BWT Alpine F1® Team to help them put all fans at the centre of their digital strategy.”