4 May 2023
Alpine will become the Official Automotive and Motorsport Partner for the BLAST.tv Paris Major 2023, a pinnacle event in the Counter Strike: Global Offensive (CS:GO) tournament calendar.
Featuring the best 24 teams from across the globe competing for their share of a $1,250,000 USD prize pool, the BLAST.tv Paris Major 2023 is set to be one of the most highly anticipated events in the esports calendar. This year’s event is expected to draw in over 50k attendees and will be broadcast globally in more than 100+ territories and in 24 different languages.
Alpine and BLAST.tv will merge the automotive, motorsport, and CS:GO worlds from the beginning of the Challengers stage on May 8th through to the Champions Stage, taking place from May 18th to 21st, with a series of live fan activations at the Accor Arena in Paris.
With a goal of celebrating all forms of competitive spirits, Alpine will use the partnership as a platform to raise the profile of racing within the esports community and connect both audiences with innovative activations at the event. In turn, BLAST.tv Major will sponsor Alpine at the Formula One Grand Prix Emilia-Romagna stage later this year, with the BLAST logo to be featured on the A523.
Alpine will have a significant presence during the Champion Stage of the Major, with an A110 S on display at the Arena Bowl placed outside. The event will also feature Alpine’s state-of-the-art simulator rigs from Trak Racer to try. CS:GO presenter and the host of the 2023 BAFTA Games Awards, Frankie Ward, will be the ambassador of the partnership and serve as the voice of Alpine at the event.
To engrain themselves further with one of the biggest esports communities Alpine has enlisted the help of Brock Hofer, the legendary CS:GO artist who has sold more than $3M worth of skins to create surprises to be revealed at the Arena.